Business Development Plan Outline

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Market research will be done in the same two ways a student writes a term paper: Ideas for marketing plan outlines vary as much as ideas for business plan outlines.

Write in short easy-to-read sentences and bold type for your major points. What target are you marketing to and how will you position yourself with that target market? See the detail of the marketing plan example under “Marketing Strategy” and “Marketing Mix” for more information.

Section Two: Products, Goals and Sales Figures This is a brief description of the products or services to be marketed and your sales and strategic goals. Section Five: Quantifiable Objectives This is where you define how you will judge your marketing performance for the year.

The marketing plan outline is crucial to your marketing plan.

The marketing plan is an integral part of your business plan.


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