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If so, use this final portion of your target market chapter to provide details about those customers and how they are important to your business’s success.
Ideally, your executive summary will be one to two pages at most, designed to be a quick read that sparks interest and makes your investors feel eager to hear more.
If you’re a shoe company, you aren’t targeting “everyone” just because everyone has feet.
The last key element of an executive summary that investors will want to see is the progress that you’ve made so far and future milestones that you intend to hit.
If you can show that your potential customers are already interested in—or perhaps already buying—your product or service, this is great to highlight.
There are four main chapters in a business plan—opportunity, execution, company overview, and financial plan.
The opportunity chapter of your business plan is where the real meat of your plan lives—it includes information about the problem that you’re solving, your solution, who you plan to sell to, and how your product or service fits into the existing competitive landscape. Maybe the existing solutions to your customer’s problem are very expensive or cumbersome.You’re most likely targeting a specific market segment such as “style-conscious men” or “runners.” This will make it much easier for you to target your marketing and sales efforts and attract the kinds of customers that are most likely to buy from you.If you are writing a business plan to get a bank loan or because you’re asking angel investors or venture capitalists for funding, you must include the details of what you need in the executive summary.Perhaps they need to target athletes or business people who need formal shoes for work, or perhaps they are targeting children and their families.Learn more about target marketing in But if you selling to other businesses (B2B), you may have a few key customers that are critical to the success of your business, or a handful of important customers that are trend leaders in your space.Because your executive summary is such a critical component of your business plan, you’ll want to make sure that it’s as clear and concise as possible.Cover the key highlights of your business, but don’t into too much detail.Investors look for great teams in addition to great ideas.Use this chapter to describe your current team and who you need to hire.If you can’t pinpoint a problem that your potential customers have, then you might not have a viable business concept.Once you have described your target market’s problem, the next section of your business plan should describe your solution.