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However, other nonprofit organizations, the government, faith-based organizations and private companies also run public service marketing campaigns. In addition to public service advertisements, traditional advertisements that market a product or service can offer social benefits.This is especially true in countries where free speech has been suppressed.In the United States, the Ad Council, a nonprofit organization, sponsors many public service announcements.
Searching for a better understanding of advertising as a communication model has led to some interesting research.
As an engineer, I naturally want to apply science and mathematics to the equation.
Advertising there, especially when it comes from the Western world where free speech is embraced, can encourage the idea that free speech is important.
Furthermore, freedom of choice and advertising-supported entertainment, which is often a promoter of social change, are two important components of society that are both promoted through advertising. According to the International Advertising Association, advertising can encourage companies to compete and provide new products.
This is evident in the cases of sponsorship, in events like the Super-Bowl or the Olympics.
Some in the field of marketing have stated that the benefit of advertising comes into play when the company is giving a presentation to investors.
With the information from the NCI, Kellogg began running “fiber-cancer ads”.
Sellers are less likely to stretch the truth, whether it involves prices or subtleties about safety and performance, when they know it may arouse a merciless response from injured competitors.
He references specific ad campaigns as examples to demonstrate the ways in which advertisements deliver what he believes to be “useful” information for the public.
Calfee describes the ways in which companies bring certain issues to the public’s attention in order to get the public to realize the benefits that a certain product possesses. The public health experts realized that a diet consisting of more fiber could help prevent cancer.