Essay On Commercialisation Of Sports

Essay On Commercialisation Of Sports-21
By the late 1960’s the athletic programs of most of our large universities represented little more than training grounds for lucrative careers in the leading professional sports.Outstanding high school athletes, envisioning the proverbial pot of gold at the end of the rainbow, simply allowed themselves to be put on the block and sold to the highest bidder by way of the college draft.Here a statement by Orwell in “Politics and the English Language” is pertinent.

By the late 1960’s the athletic programs of most of our large universities represented little more than training grounds for lucrative careers in the leading professional sports.Outstanding high school athletes, envisioning the proverbial pot of gold at the end of the rainbow, simply allowed themselves to be put on the block and sold to the highest bidder by way of the college draft.Here a statement by Orwell in “Politics and the English Language” is pertinent.

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Sports, especially the professional branch, rather abruptly began to reflect the darker side of America.

Among franchise owners a kind of uncontrolled greed set in; on the playing field, violence, in too many instances, became an end in itself; the fans, collectively, took on a meanness and ugliness that were distinctly alien to the traditional public behavior of Americans.

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Traditionally, sports in this country held a happy position as an extension of that ambiguous abstraction, the American character, and as a manifestation of one of our cherished myths—the untarnished larger-than-life hero accomplishing Homeric feats before adoring audiences.

This was accompanied by an overlay of the old-school British sporting values, which took on an American coloring through such utterances (now mocked mercilessly) as “It’s not whether you win or lose, it’s how you play the game” and “Let’s win this one for the Gipper.” But at some point in the early 1960’s all this changed.

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Parameters, a collection edited by the Digital Culture program, examines the question of how the production and distribution of knowledge is (and ultimate should be) changing under digital conditions.

Entrepreneurs, seizing upon the public’s apparently insatiable appetite for diversion and escape, collaborated with city fathers and the “Czars of professional leagues in basketball, baseball, and football in the acquisition of new franchises.”Expansion” became the catalyst which propelled professional sports from a mild diversion to a billion-dollar industry.

Aggressive economic buccaneers of the Robber Baron stripe pushed municipalities, often at the taxpayers’ expense, into building huge monuments to sports; and the Houston Astrodome, a closed-in stadium with regulated temperatures, became the ultimate symbol of America’s new secular religion.

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