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Like most marketing plans, there's no one right or wrong solution.It's a matter of picking and choosing, which strategies work best for your unique event.Remember that event promotion does not only have to be from the organizer’s side.
This series of interviews (created in either video or text format) features individuals that will be speaking at Brightcove’s flagship event and dives into the background of each speaker to give attendees a fuller scope of his/her expertise.
This interview series does well to offer engaging and consistent content to viewers in order to increase excitement for the event.
An exceptional event website is a marketing strategy in and of itself, as a positive user experience will yield higher enthusiasm for the actual event.
With that in mind, invest considerable time and effort into building an event website this is well-designed in terms of both appearance and user experience.
After months of venue sourcing, speaker applications, and building out a packed conference agenda, the core components of your event are in place. And event that is just one larger component of your larger event strategy.
There are many different steps to creating an event marketing plan.
That shows up in the AV and the quality of speakers on stage and that shows up I the networking opportunities of meeting other attendees.
Often times a person may very well want to register for the event but it is their manager or another high level executive who must sign off on the purchase.
Attendees receive a retroactive discount if people register with the link they shared on their social media networks.
This incentivized way of sharing your event organically through your attendees’ social networks easily turns your attendees into event advocates.