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Nonetheless, if the generalizability of the findings generated from the study is questionable, the researcher will propose future research areas for studying. The study setting will be 3 high schools located in an urban setting, preferably Boston.
The trend is especially noticeable among tech-savvy teenagers who are among the first people to know of new emerging platforms.
Evidently, social media and other applications of web 2.0 have had tremendous influence on people’s lives.
Social media plays major roles in the lives of teenagers as it is a key communication platform.
Through social media, many people are able to connect remotely and share life experiences and trending news.
Failure to understand the consumer behavior can present great marketing challenges.
Understanding consumer behavior is a strategic activity that can be applied in the overall improvement of the organization’s marketing approach.
In the United States, use of the Internet is very frequent especially amongst the teenage groups, and hence sharing of products is highly convenient.
Research has identified digital behavior, or the use of Internet, as an influential factor on consumer behavior and expectations (Fardouly et al., 2015).
Fashion tastes and preferences are based on an individual’s perception of body image.
Additionally, they form the primary basis for spending behavior.