Strategic Marketing Management Case Studies

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Organization’s unique position in the market is their nimble, responsive, entrepreneurial mindset, a values-driven culture and mindset of innovation.

Because of its values, vision and culture, the company provides more value for the major food manufacturer looking for fast-track product and ingredient innovation.

Repositioning the company to deliver new and existing products known for quality, value and availability would create end user interest, address time requirements, build network support and demand.

Recommendation: Reinforce the CEO values of integrity, quality, excellence in performance to build morale and emerging internal leadership.

Without understanding, senior decisions were confusing and misunderstood.

The organization was constrained by geographic reach, existing customer relationships, and internally-focused organizational structure.

Sales was focused on selling to same channel partners, not bringing value.

While brand was highly recognized in the market, there was little innovation or value to drive new interest and capture new end user demand.

The presence of shared values within the culture created high trust internally and generated a spirit of passion and innovation.

While a strong vision for growth existed, it was not understood or shared across the organization.

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