What Is The Executive Summary In A Business Plan

Don't undermine your own efforts by making your plan's content incredibly boring.

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You will want to wait until the end of your business plan's construction before writing the Executive Summary.

It is not really possible to write a summary or overview of something that is not already defined or constructed.

In other words, financial facts and results are the most powerful elements in your business plan.

If you do not know how to exploit them in a selling manner, then find a staff member, professional writer or advertiser, or a talented marketer to write your Executive Summary for you.

When constructing the Executive Summary, it may be helpful to first write a mini-outline very similar to a book report that we all produced in school.

If it is 3 pages typewritten, then it is long enough to warrant an outline.

When constructing your Executive Summary, remember to follow the subtitles or subsections of your business plan extracting the most important point(s) of each section for the summary.

Keep the summary content interesting by avoiding a straight up "copy and paste" from the other sections of the plan to the summary.

This will help you to focus structure and flow within the context of the Executive Summary.

The first things you will write immediately at the top of your Executive Summary are the full contents of your Company Profile section.


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